A.I.

Elegant

Simple

Customer

These are key elements central to my design principles and do my best to optimize each category. Ever since I could pick up a pencil I have been designing, inventing, drawing, and creating. Now I get to help customers with experiences of ease, cleverness, and simplicity. I love thinking big and connecting UX, Research, Marketing, Product Management and Engineering to operate on a global business scale.

Career Snapshot

Drove membership lifecycle growth by upselling basic-plan users into premium delivery memberships, increasing delivery change conversions by 29% and generating $400M+ in incremental revenue. Partnered with product, engineering, and service teams to optimize value communication and benefit awareness across digital touchpoints.

Shaped end-to-end enrollment strategy by redesigning login and onboarding flows, lifting interaction rates from 40% to 90% and boosting 1-Click membership enrollment conversions to 72%, while reducing related errors by 58%. Validated solutions through iterative usability testing, A/B testing, and behavioral analytics.

Increased team productivity by 60% by creating a reusable design system that standardized delivery touchpoints across global teams, reducing misalignment and accelerating onboarding.  This system became a foundational resource for the internal delivery team, promoting consistency and accelerating design terations across global projects.

Design History

Mentor

May 2024 — Present

A global career coaching collective for architects transitioning into architecture adjacent careers. As a mentor, I advise professionals on UX, product, and AI design paths, running group workshops and 1:1 sessions focused on storytelling, confidence, and career strategy.

  • Develop customized career strategies by assessing each mentee’s strengths, experience, and transferable skills, aligning them with market needs in UX, product, and emerging technologies. Leverage business strategy and research methodologies to create tailored growth plans that positioned mentees for long-term success.

  • Coach mentees in translating architectural foundations into human-centered design, guiding them to apply systems thinking, design systems, and AI opportunities to digital products. Help craft portfolios and case studies highlighting problem-solving and end-to-end design thinking.

  • Facilitate group sessions and 1:1 mentorships that emphasizes storytelling, confidence-building, and skill development. Provide actionable feedback and continuous direction, fostering a supportive learning environment while reinforcing the skills and practices for junior designers.

Lead Designer

Nov 2023 — Present

$90B global logistics leader serving 220+ countries. As Lead Designer in the Digital Consumer Team, 14 members, I drive member-facing UX across tracking, onboarding, and account management mentoring other designers while shaping strategies that grow adoption, engagement, and revenue.

  • Drove membership lifecycle growth by upselling basic-plan users into premium delivery memberships, increasing delivery change conversions by 29% and generating $400M+ in incremental revenue. Partnered with product, engineering, and service teams to optimize value communication and benefit awareness across digital touchpoints.

  • Shaped end-to-end enrollment strategy by redesigning login and onboarding flows, lifting interaction rates from 40% to 90% and boosting 1-Click membership enrollment conversions to 72%, while reducing related errors by 58%. Validated solutions through iterative usability testing, A/B testing, and behavioral analytics.

  • Advanced account engagement and retention by streamlining account linking workflows, improving association rates by 54% valued at $100K+ daily and reducing support call volume by 40%. Leveraged research and AI insights to identify friction points and design seamless cross-channel experiences that deepened member trust and loyalty.

Senior UX Designer

Apr 2023 — Nov 2023

  • Elevated customer satisfaction by 16% on developer portals by eliminating friction points identified in research and analytics. Partnered with engineering and product through workshops and stakeholder reviews to align design direction.

Senior UX Designer

Aug 2014 — Oct 2022

Delivered end-to-end UX solutions for startups and agencies across mobile and web platforms. Projects spanned information architecture, prototyping, and interface design, improving engagement, usability, and client adoption through research-backed and human-centered design.

  • Increased user engagement by 30% by designing a lean, streamlined information architecture that aligned with user mental models and product goals. Conducted in-depth user flow analysis and translated findings into simplified pathways that improved task completion and reduced bounce rates.

  • Created and tested interactive prototypes, from low to high-fidelity, to validate mobile app functionality and usability through iterative feedback loops. Worked collaboratively with stakeholders in an Agile Development environment to refine designs based on real-time user data and A/B Testing insights.

  • Produced wireframes and interface concepts that addressed specific customer pain points while aligning with brand consistency and long-term product vision. Applied human-computer interaction principles to visualize complex workflows and facilitated stakeholder reviews that led to faster decision-making and increased design adoption.

Conversational UI Designer

Mar 2021 — Jul 2021

$10B global financial software leader behind TurboTax, QuickBooks, and Mint. As Conversational UI Designer, I built AI/NLP-driven voice and chatbot experiences, improving accessibility for diverse users and creating UX guidelines that accelerated onboarding and consistency across teams.

  • Increased customer satisfaction by designing voice-first, AI/NLP-powered experiences tailored to diverse demographics and usage contexts. Partnered with research and product teams to uncover user needs and translate them into personalized, membership-like journeys that balanced accessibility with business growth goals.

  • Improved accessibility and inclusivity for Spanish-speaking users by refining language models, conducting language-specific usability testing, and collaborating with engineering to improve intent accuracy. These efforts expanded benefit access and engagement for underserved member groups, reinforcing equity and trust in Intuit’s ecosystem.

  • Accelerated onboarding and ensured brand consistency by authoring foundational UX guidelines and mentoring resources for voice-forward development. Supported developers and junior designers with structured documentation and coaching, creating scalable design standards that improved team velocity and consistency across the customer lifecycle.

Senior UX Designer

Aug 2021 — Jan 2022

$1B+ software company best known for MATLAB and Simulink, with 6,000+ employees. As Senior UX Designer, I partnered with researchers and developers to optimize enterprise workflows, streamline processes and deliver accessible, system-aware solutions validated through user testing.

  • Streamlined enterprise workflows by 40% by identifying critical UX pain points and leading cross-functional workshops that aligned stakeholder goals, system efficiency, and user-facing improvements. Ensured that redesigned workflows not only improved productivity but also created seamless, end-to-end experiences that boosted adoption and engagement.

  • Improved usability and accessibility across platforms by redesigning 40+ core software icons, validated through iterative A/B testing and user feedback loops. Partnered with product and engineering to ensure consistent iconography reinforced brand trust and benefit awareness across the customer journey.

  • Eliminated 33% of developer blockers and increased velocity by 35% by designing system-aware solutions informed by persona exploration and scenario testing. These improvements reduced internal friction while enabling teams to deliver faster, more reliable member-facing features that drove retention and long-term satisfaction.

Senior UX Designer

Jan 2022 — Oct 2022

One of the U.S.’s largest healthcare providers, serving 12M+ members. As Senior UX Designer, I led design for AI-driven chat experiences, managing new product features, mentoring team members, and aligning solutions with enterprise goals to improve usability, trust, and patient engagement.

  • Increased member engagement by 23% by leading the design of AI-powered digital assistant experiences that simplified fragmented benefit and care workflows into intuitive, conversational journeys. Partnered with product, engineering, and research to align solutions with member needs, program awareness, and service accessibility, driving long-term engagement.

  • Optimized membership journeys by 25–50%, redesigning digital flows for onboarding, benefits navigation, and care access. Leveraged prototypes, usability studies, and A/B testing to validate solutions, creating end-to-end experiences that boosted benefit utilization and member retention.

  • Improved member satisfaction by 18% by managing design execution of new lifecycle features that built trust and deepened relationships across channels. Mentored designers and aligned UX direction with enterprise goals, delivering prototypes that guided future-state membership strategy and strengthened loyalty through consistent, personalized support.

Senior UX Designer

Oct 2022 — Apr 2023

$570B global e-commerce and cloud leader, serving hundreds of millions of customers worldwide. As Senior UX Designer, I led delivery and sustainability experiences across global teams, designing systems and flows that increased opt-ins, reduced waste, and standardized customer touchpoints.

  • Led design for Amazon Day Delivery, driving a 4.4% increase in customer opt-ins to consolidate daily purchases into a single weekly shipment. This reduced packaging waste by 76M boxes, saving Amazon an estimated $150M+ annually while improving customer convenience and sustainability. Partnered with product, sustainability, and engineering teams to design and test bundle flows that aligned guest ease with operational efficiency.

  • Increased team productivity by 60% by creating a reusable design system that standardized delivery touchpoints across global teams, reducing misalignment and accelerating onboarding.  This system became a foundational resource for the internal delivery team, promoting consistency and accelerating onboarding and iteration across global projects.

  • Conducted industry research, usability testing, and journey mapping to uncover customer pain points and opportunities across the delivery experience. Translated these insights into personalization strategies and cross-functional roadmaps that improved adoption, retention, and customer trust while aligning teams on lifecycle priorities.