$150 estimated annual cost savings
Context
Amazon has provided fast delivery services its customers have grown accustomed to. This has led to multiple individual orders throughout the week which resulted in multiple deliveries with multiple boxes creating waste.
Strategic Value
Customers benefit from a convenient and predictable delivery schedule. This initiative aligned with Amazon’s commitment to sustainability and efficiency, enhancing customer satisfaction while contributing to eco-friendly practices. Ultimately, we aimed to streamline operations and create a greener future for delivery services.
Objectives
Team goal was to promote the use of Amazon Day delivery services, allowing customers to consolidate orders into a single delivery on a day of their choice each week. By encouraging this option, we aimed to reduce the number of boxes used, lowering packaging costs and minimizing our environmental impact on a global scale.
Results
Saved over 76 million boxes for customers
Designed and improved opt-in rate by 4.4%
Collaborated and influenced key executive stakeholders
Quick purchases lead to several boxes for millions of customers
Project Tactics
Integrated a seamless and prominent option for Amazon Day delivery at the checkout process, ensuring it was easy to understand and select.
Created a dedicated informational page that highlighted the environmental and cost-saving advantages of using Amazon Day delivery.
Developed a rewards program that incentivized customers to use Amazon Day delivery, offering discounts, credits, or exclusive offers for repeated use.
Collaboration
Public Relations - How does this make Amazon look?
Legal - Are we delivering on our promise? Using precise language?
Design - Are we conveying the right experience at the right times?
Developers - Implementing our designs
Marketing - How are we presenting our value proposition?
Research - What do we know and what can we predict?
Business - What value is this bringing? What are the cost savings?
Customer First, Customer Goals
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“I like the convenience of having fast deliveries but I get too many boxes that pile up in my apartment.”
Monet Goode
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“I order too many things individually and need to be more conscious of combining multiple orders.”
Emmett Marsh
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“I like to support companies that are eco-friendly and have responsibly sourced materials.”
Eleanor Parks
User Research
Product Search Stage
Multiple rounds of research and concepts were explored testing variations of icons, copy, placement, and workflows. The team concluded it was best to highlight the sustainability features in green throughout each step of the way.
Product Detail Stage
Checkout Stage
Promoting sustainable delivery options lead to consolidating orders and one delivery per week
Design Concepts
Throughout the design iterations we studied multiple locations of where to place the leaf icon while paying attention to research interviews and what emotions it would elicit. It was key to display the icon at various stages of the experience from search, detail, cart and through check out to push the sustainability initiative forward.
